Speaker: Wendy Cheng (Xiaxue)

Wendy Cheng is arguably the most well-known blogger in Singapore. Her blog (xiaxue.blogspot.com) has won numerous awards over the years, most recently clinching the best asian weblog award of the highly prestigious Webby Awards 2005. Her blog has opened up many opportunities for her, including numerous commercial endorsement deals and writing assignments. When not blogging, Wendy works as a freelance writer for a number of local publications, including The New Paper and Maxim.